Analyze a bodybuilding supplement ad

In a previous post, I wrote that no company, university, or hospital has yet determined how exactly myostatin inhibits muscle growth. Nor have they discovered how to stop the action of myostatin protein in humans.

Yet certain bodybuilding supplement companies say that they know how to do all that. Look at this ad here. That page is a good example of how supplement marketers make their ads.

That website, btw, is dedicated to selling supplements. Like bodybuilding magazines are just brochures to peddle supplements, websites are now dedicated to selling supplements under a guise of authority. Is it bodybuildlng.com or bodybuildingsupplementadvertisements.com? At the front page, there is this illusion that one can choose to enter either the "supersite" or the "store." This puts the mind to rest that they're not just out for your money. Then enter the "site" and all the articles and links point to...the "store" you actively chose not to enter.

Many supplement companies came out and directly stated that products that affect myostatin are actually not possible currently.

But then there are other supplement companies who are so patently dishonest, they contribute to the impression that all people within the "fitness industry" are bunch of con artists, like many in the weight-loss industry, the diet pill peddlers and the like.

Usually a supplement ad will say something that sounds scientific, or verifiable, substantiated with evidence.

Regardless, the subject of the ad, their product, has nothing to do with the scientific details that are mentioned in the ad.

Myostim - the first generation of the new age

Once we had found a compound that bound myostatin we had to develop a delivery system to get it into muscle. At the same time we wanted to make sure that all of the synergistic pathways of muscle synthesis were properly supported. After all, muscle development requires that many things come together at once.

Unlike other supplements, which may work fast, but with results that taper off over time, the action of myostatin control is gradual but consistent. In fact, research studies have shown that as long as myostatin is under positive control, animals NEVER PLATEAU!

Bahahaha! Notice how they never state explicitly that their product does anything at all. Notice that they are talking about research in lab animals.

If someone told you this garbage to your face, it would be told by no more than a con-artist. One who lacks shame.

What's in that ad is like saying:

Let me tell you about Einstein's Theory of Relativity. E = mc^2. Wow! Awesome!

Now, the exciting part is actually having a time machine using Einstein's equations! First I had to come up with a way to power the vehicle. Next, I would have to determine how my face wouldn't peel off my skull while flying at the speed of light. Can you believe how amazing it would be for you to travel back to the time of Jesus? To the age of the dinosaurs? Rowwrrr! Pack your bags! You're going and I've got your ticket!

Only $1Billion $1Million add to cart

After sometime reading through these ads, one just finds that almost all bodybuilding supplements are marketed in exactly the same way. Creatine does have some evidence, but they never advertise for creatine; only the the novel, sensational, the obscure that most haven't learned about yet. Nitric oxide this, human growth hormone that...blah blah blah