So I'm walking through the aisles of the local bookstore. I spot Men's Health which is a decent and mostly relevant magazine. Seated next to it was a magazine called "Men's Fitness." I wonder to myself, "is that from the Men's Health people?" So I open it up and look for the editorial credits and browse the content.
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let's recap:
Bodybuilding magazines are run by the industry of competitive bodybuilding. The IFBB was founded by supplement profiteers. Bodybuilding magazines are brochures for selling supplements.
Most supplement ads display pictures of professional competitors, putting them on a pedestal, a manufactured "ideal" so readers can aspire to look like them--even though competitive bodybuilding, since the 1950's, is "soaked" in anabolic or androgenic steroids (AAS).
Most supplements in most supplement ads are expensive pee and poo; often taste like that too.
The vast majority do not care to compete on stage, make a career out of it, sell their soul, etc.
People who lift for years at the gym and read bodybuilding magazines, learning "reality" vs. "fantasy," learn to spot normal human growth compared to abnormal growth.
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"Men's Fitness" magazine is a bodybuilding magazine and a tacky one at that. It is not a wellness magazine. The editorial credits are the same as for the two biggest bodybuilding magazines. It is chock full of photos of abnormal growth. I don't think "fitness" people care to read irrelevant magazines.
When compared the vast population, relatively few people are actually card-carrying professional bodybuilders who compete on stage. Yet why are they on every magazine rack? Why such a circulation for these magazines when the vast majority of people do not even care to compete? Hmmm....
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